SEO Stratergy For 2016
1.Include Video Content
Recent polls suggest that as much as 62% of society searches specifically for videos Those consumers are more likely to click on search results that include a video.Society is becoming more visual and less stimulated by written words.When posting video content, it should be relevant. An example here is local news networks. Major stories include a video and/or still images with the story underneath. The video says essentially the same thing as the written content, so users are able to listen along and complete other tasks at the same time.
Society relies heavily on social media and staying in-the- know when it comes to what’s happening with abrand.When you post content to your website, include social media sharing buttons and make sure the posts are automatically posted or scheduled to post to social media networks Brands should also be interacting with social media audiences.Consider hiring a social media manager (SMM) to oversee this aspect of the company.The individual should respond to customers that both praise the company and
beat them up a little.Witty, yet professional responses engage the audience in a positive way
3.Mobile-Friendly Is Necessary
The majority of society uses smartphones, tablets and other mobile devices to access the Internet and brand websites. Your content must be mobile-friendly and must load quickly. Essentially, the same content that web-users see, minus some of the advertisements, should be viewable by mobile users.This includes shopping capabilities, contacting the brand directly and easy-to- use navigation.
4.Society is busy
It is easier for them to use voice-to- text elements to find what they need on the Internet.This means that your brand should have voice-search capabilities such as keywords, article titles and general company lingo that will be recognized by voice-search users.One of the reasons that voice-search is gaining popularity is the ease-of- use. It is also ideal for brands to gain more local exposure. When a mobile user is driving, walking or is generally multitasking,being able to use speech to search for content saves time and frustration.
5.Content Production Is Still Important
Content is, and will always be, king. Your content has to be relevant. If your audience is not interested in the content posted on any outlet, changes need to be made because this is a major aid in reputation and impression.When creating content, keep the reader in mind. Use familiar terminology for easy reading,keep paragraphs short and use lists. Readers like lists, quotes and statistics. Include these elements whenever possible.
6.Appropriate Keywords And Hashtags
Keyword analysis is still relevant. Now the use of hashtags is aiding in determining keywords. Change up the keywords that you use, so that your brand does not become redundant or less relevant. When it comes to hashtags, do not use more than four or five. More than that is just overkill and turns consumers off completely.
7.Headers And Meta-Descriptions
Using short headers and meta-descriptions is a way to give the reader an idea of what the article contains. Users take that context and decide whether or not that is the right resource for what they wish to read. Meta-descriptions should be unique for each piece of content posted for the best results.
Recent reports from polls and surveys say that 92% of consumers trust companies recommended by word-of- mouth interactions with friends and family.It is important to make your company’s reviews public, even the negative ones.A consumer’s initial opinion of a brand is going to come from reviews from past and previous customers.In some cases, their mind is already made up before they have initial contact directly with a brand simply based upon those reviews.
Google changes SEO practices at the beginning of every year. While some things were relevant in 2015 and years prior, they remain relevant in a different way in 2016.A brand should have a team of SEO experts in place.Those experts should be aware of Google’s ever-changing mind and stay on top of SEO trends to remain relevant and competitive.